Twenty years owning the number — demand, performance, retention, and AI search, wired into one system that pays you back. Not a deck. Not a campaign. A machine.
Spend nobody can defend. Pipeline that stalls. Customers leaving through a side door. Each looks survivable alone — together they cap your growth. I connect them into one engine. Here's where I start.
Full-funnel demand that's predictable instead of feast-or-famine — across content, paid, owned, and the AI/search surfaces where buyers now actually start.
Onboarding, expansion, win-back, and the pricing leverage most teams ignore — so the customers you fight to win actually stay and grow.
Go-to-market aligned to how you actually make money, with channel and alliance plays that open pipeline you can't buy with ad spend.
I've sat in your seat. I've owned the number, defended the budget, and explained a flat quarter to a board. So I don't hand you a deck and disappear.
I build the operating system a growth team can actually run — and I care about the P&L line, not just the marketing-qualified one. I lead with data and straight talk, and I put every available tool, AI included, to work growing the businesses I take on.
Smaller budget than the enterprise players? Good. You don't out-spend them, you out-focus them. I find the two or three channels where your buyers genuinely pay attention, build the engine there, and cut the noise.
Whether you need a one-time diagnosis or a hands-on partner, there's a clear on-ramp — and each one earns the next.
A paid diagnosis of where revenue is actually leaking — demand, retention, pricing, or AI visibility — with a sequenced plan and honest fit / no-fit call. Credited toward a retainer if we go deeper.
Growth ReviewDone-for-you answer-engine authority: the content, schema, and citations that get your brand named by ChatGPT, Perplexity, and Google AI — without a full retainer.
AEO Authority BuilderI run the growth engine with you — diagnose, sequence, build, and prove. One dashboard, the metrics that tie to revenue, and a rhythm where we look at the truth together. Scoped to the gap, not a template.
Fractional CMO
